PR & Marketing

WHY?

In China, Facebook, Instagram, and YouTube are all inaccessible, making it difficult for overseas bands to reach Chinese music fans.

We are the official partner of BiliBili, Douyin(Chinese Tiktok), WeChat Channel, Weibo, and can strive for the maximum traffic exposure for you to ensure that your music reaches Chinese music fans directly!

HOW?

1.Social media operation: 

To help you set up and manage China's mainstream social media accounts such as Weibo, Tiktok, Xiaohongshu, and BiliBili, help you win platform recommendation, and make your videos onto the home page, hot search, and hot lists!

2.Precise social media promotion: 

We targeting at rock/metal circles, reaching core music fans directly.

3.Short video marketing: 

For your music MV、 Tour and behind the scenes story production of short videos suitable for the Chinese market to increase your band's visibility.

4.Content promotion: 

Produce Chinese press releases, band introduction videos, interview articles, short videos, and push them to Chinese music media.

5.KOL Collaboration: 

Invite Chinese rock KOLs&music media to promote your band and establish a reputation.

WHY?

The Chinese music festival and Livehouse market are growing rapidly, and performance revenue and fan base can greatly enhance your global influence! But the approval process for performances in China is complex, with high thresholds for visas, approvals, media promotion, etc., requiring a professional team to operate.

HOW?

1.Tour Planning&Booking: 

We help you connect with China's most professional performers, music festivals Livehouss and arrange tour schedule.

2.Approval and Visa Support: 

Every year, a large number of overseas bands come to China for performances that are cancelled at the last minute due to political issues. However, we have strong relationships with the Chinese government and embassy, are familiar with China's performance approval process, and can assist in handling cultural approval, performance approval documents, artist visas, etc., to ensure the smooth progress of your performances.

3.Tour market promotion: 

Customize exclusive tour promotion strategies for the Chinese market to ensure box office success

4.Live Photography&Documentary: 

Our professional team records every performance for you and creates high-quality promotional videos.

WHY?

We have a cooperative network with mainstream Chinese celebrities, and we can help you open up the mainstream market, making your music not only popular in the rock circle, but also entering a larger circle. Create topicality, collaborate with celebrities and brands to make your music a hot topic for fans to discuss.

HOW?

1.Joint single: 

Cocreated by Chinese rock/rap/pop singers who match your music style.

2.Collaborative performance: 

Invite Chinese celebrities and your band to perform together on TV variety shows.

3.Mixing&Special Edition: 

Create Chinese versions and special collaboration editions for your popular songs.

4.Sponsorship cooperation: 

Help you find local Chinese bars, beer brands, fashion brands and other performance sponsors to increase revenue.

WHY?

Chinese streaming media is different from international ones, as overseas platforms such as Spotify and Apple Music are restricted domestically, and there is still strong demand for localized physical records.

Chinese fans like to collect exclusive limited editions, especially those with Chinese elements, exclusive covers, or special tracks.

Offline signing and online live streaming sales=maximizing sales, making your music not only heard but also purchased!

HOW?

1.Chinese music platforms listed: 

NetEase Cloud Music, QQ Music, Kugou, Bilibili, etc.

2.Exclusive Chinese version promotion: 

We have relevant licenses to legally and compliantly distribute your physical records, ensuring that everything meets the copyright and distribution requirements of the Chinese market.

3.Online live streaming sales: 

We have the highest selling independent record live streaming platform in China, selling your albums directly to Chinese music fans through live streaming.

4.Exclusive offline store release: 

Your album will be sold at the largest and most well-known independent music record store in Beijing, gaining more exposure.

5.Fan Interaction&Membership System: 

Help you establish Chinese fan groups, online live streaming, paid content subscriptions, and other models. You can also hold fan meetings and signings at our record store, giving your Chinese fans the opportunity to get up close with you.

WHY?

As consultants for China International Fashion Week and pre producers for Paris Fashion Week, we understand both rock music and fashion&brand operations.

By partnering with fashion brands, the band can enter the mainstream consumer market, attract more fans' attention, and no longer be limited to the music industry.

We have top fashion and music industry resources in China, and collaborate with fashion brands and trendy products to bring additional income and widespread exposure to the band. We also enhance brand value through limited edition products and endorsement contracts.

HOW?

1.Music festivals and touring musicians' styling&visual design:

We have a professional team of fashion stylists who tailor unique stage designs for the band. We can provide high-end custom clothing and partner brand sponsorship to reduce the band's performance costs and make your stage style more recognizable.

2.Fashion brand co-branding: 

Cooperate with Chinese fashion, sports, lifestyle and other brands to launch co branded products and limited edition products, such as clothing, shoes, accessories, etc., to enhance the band's position in the fashion circle.

3.Official merchandise production: 

With our strong resources in the fashion industry, we design, produce, and sell high-quality and creative merchandise for the band, such as uniquely designed T-shirts, hats, posters, etc., attracting fans to collect and purchase.

4.Cross border fashion event participation: 

Bringing the band into top fashion events such as China International Fashion Week, conducting cross-border collaborations such as joint performances and fashion photoshoots, enhancing the band's awareness in the fashion industry, and bringing joint exposure to the brand.